Here at KW Energy Corridor and KW Memorial, we understand the importance of open houses! Therefore, we provide you with resources that better help you market your open houses and get the word out to as many people as possible.
Did you know that the main reason real estate agents host open houses isn’t to sell the house? A National Association of REALTORS study revealed that less than 1 percent of all buyers purchase a home they first saw at an open house!
The actual goal in hosting an open house is to provide additional opportunities in marketing the home, and to put you on the pathway to success. At open houses, you have the business opportunity to meet people, add to your database and set appointments.
Another reason to host open houses is because your home-selling clients might expect this to be part of your marketing plan. They will feel like you are doing more for them, and here at KW Memorial and KW Energy Corridor, you can show them that you are going above and beyond!
We support the marketing of open houses in two exceptional ways:
1. Our KW Memorial website features upcoming open houses on the “Our Open Houses” page. This is a go-to source for agents and homebuyers in the Houston area.
2. We send out an open house email blast to 10,000 Realtors in the Houston real estate market each Wednesday afternoon to promote that weekend’s open houses!
With these two open house resources, KW Energy Corridor and KW Memorial agents can feel assured that their open houses are not being held in vain. We make sure they are seen by as many people as possible, giving you the best chance at positioning yourself as the local expert.
The truth is, even in this technology age where buyers can gain so much information online, they still seek the assistance of Realtors in the Houston real estate market, and they still love attending open houses. At the same time, sellers still often expect their agent to host an open house for their home. And open houses are a great way for agents to get their name out there and to expand their reach! It’s a win-win-win for everyone.
If you are interested in joining our team here at Keller Williams Memorial Realty, or in learning more about our business center, Keller Williams Energy Corridor, contact team leader Michael Bossart at firstname.lastname@example.org!