From Site to Sign-Up: Creating Your Agent Website & Driving Leads via Campaigns

Your KW Agent Site is more than just a digital business card—it is a powerful, lead-generating machine. But a beautiful website only works if people actually see it!

In this action-packed, 2-hour hands-on workshop, we are going to bridge the gap between design and distribution. First, we will dive into the Website Applet to show you how to customize your site, showcase your unique brand, and create pages that convert. Then, we’ll move into the Marketing Applet to build high-performing, targeted ad campaigns that put your newly polished site directly in front of local buyers and sellers on Facebook, Instagram, and Google.

Whether you are starting from scratch or looking to give your current site a massive upgrade, you’ll walk out of this class with a consumer-ready website and a blueprint for running digital ads that actually win leads.

What You Will Learn:

• The Anatomy of a High-Converting Site: How to structure your homepage, featured listings, and lead-capture widgets to keep buyers browsing.

• Ad Targeting Secrets: How to select the right audience parameters on Facebook, Instagram, and Google so you aren't wasting ad spend.

• Budget Optimization: How to split your ad budget between social media and search engines for the maximum return on investment.

• Lead Automation: How to set up background systems in Command so incoming leads automatically receive immediate follow-up.

What You Will Walk Away With:

• A Customized KW Website: A live, personalized agent site featuring your branding, headshot, and custom configurations.

• An Active (or Ready-to-Launch) Ad Campaign: A fully built Facebook, Instagram, or Google ad campaign ready to start generating leads.

• The "Lead-to-Loop" Checklist: A step-by-step workflow guide to ensure no lead falls through the cracks once they click your ad.